Developing commercial opportunities - Generating revenue from content marketing

How to increase advertising revenue from content marketing

The Dialogue team works with brands across multiple sectors on strategies to attract advertising revenue from content experiences, which can become new commercial streams or help offset production costs.

The in-house team, which was named Sales Team of the Year at the 2023 ALF Awards, is closely aligned with our editors and strategists and able to guide you through opportunities across channels, including printed and digital magazines, emails and websites. The team also helps find the right format for sales messages, such as branded advert-funded content, advertorials, sponsorships, partnerships, loyalty programmes and content commerce for digital channels.

If required, we also have a creative studio to design or adjust advertising content.

Our specialists have nurtured deep relationships with brands across the globe to ensure commercial conversations are honest and transparent with clear and achievable expectations. This trust, earned over years, is at the heart of our successful relationships with clients and advertising partners. Along with the ALF Award, we are proud to have won Best Use of Monetised Content for our work with the Porsche Club GB at the 2023 International Content Marketing Awards, a client we have worked with for several years.

Contact our commercial solutions team to talk through your needs.

Digital advertising

Dialogue sells advertising across digital magazines, emails, websites and social media in a variety of formats, from branded advertising-funded content to banner ads. We’ll consult to find the right platform and audience for the brand and sales message, and follow up with analysis of performance.

Print advertising

Print is still a highly effective medium to communicate marketing messages. The uninterrupted time and attention a printed product demands means readers take in more, including any sales messaging. Dialogue crafts unique and valuable content for brands and their highly engaged audiences, meaning the advertising that sits alongside it cuts through to its target market.

Branded advert-funded content and advertorials

Branded content is valuable to brands and audiences alike. A carefully crafted message presented to the target audience as part of a seamless content experience helps ensure information is seen and retained. Dialogue specialists can help, from ideation and creation through to production and delivery. Meanwhile, advertorials give brand messages space to breathe and can be designed in line with the chosen publication’s style.

Partnerships

Forming brand partnerships – where two complementary brands team up to provide access to products or services beyond their individual core offering – is one of the most efficient ways to provide real value for money to audiences at low cost. Done correctly, brand partnerships can boost engagement and loyalty, expand your audience and generate revenue.

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Proud to be a winner of industry awards, recognised as marketing experts in print and digital media.

Medium Content Marketing Agency of the Year 2023

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