Dialogue CEO appointed Chair of the Content Marketing Association

We are thrilled to announce that Dialogue’s CEO Zoë Francis-Cox has been named the new Chair of the Content Marketing Association (CMA). Zoë has been a member of the CMA’s management team for the past year and replaces founder of Progressive Content, Dan Davey.

Zoë has been CEO of Dialogue for three years but has a long history with the Norwich-based agency, as she talked about in her recent interview with Top Interactive Agencies. She is looking forward to bringing her enthusiasm and experience to her new role at the CMA.

Dialogue has long supported the CMA and has been awarded Best Medium Agency at the International Content Marketing Awards for the past two years in a row (2022 and 2023), plus multiple awards over the previous decade.

Zoë takes over from outgoing Chair Dan Davey, who held the position for the past two years and has been a real credit to the CMA, helping navigate the tricky post-Covid times, as well as the successful launch of the B2B Summit.

Zoë said: “Dan has helped the CMA achieve some great things and I’m excited to support Rob and the management team in continuing the vital work in shaping and supporting our industry.

“Content continues to be king when it comes to engaging audiences at deeper levels – more so than ever before – and new technologies are making the landscape even more exciting for our industry. The CMA continues to keep new and emerging trends at its fore, helping educate our industry and enhance its authority in the sector. I’m very excited to be part of its journey.”

Member of the CMA management team and Managing Director of agency Sticky, Darren Burroughs, said: “I first met Zoe when Dialogue was still part of Archant, and I was brought in to set up a creative agency within the group. Right away, I was blown away by her extensive knowledge and expertise in running her agency. But what really impressed me most was her passion for the business and the whole content marketing industry. Her energy and enthusiasm are contagious, inspiring both her team and their clients and I'm excited to see her bring that same drive and experience to the CMA hotseat.”

Managing Director of the CMA, Rob John, added: “I’ve enjoyed working with Zoë over the last few years and she possesses a unique blend of creativity, leadership, and operational excellence that is sure to spread positivity and growth throughout our membership. Working with Zoë has already proven productive, as we recently teamed up to create and launch the CMA Champions programme which is already proving popular with our members. I look forward to continuing on from the great work carried out with Dan as we look to shape the content marketing industry over the coming months.”