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Sustainability, storytelling and personalisation: the future of luxury travel marketing
At Dialogue, we work with luxury brands from a range of sectors and understand the need for a deep understanding of the target audience – individuals who prioritise quality,...
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Latest insights
What’s the reason for the new Rolls-Royce brand community?
Anyone interested in automotive social media campaigns has no doubt taken note of the new,...
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Dialogue at CMA Content Summit: Content and Brand Communities
On Thursday 19th March, Dialogue was due to be hosting a special session on content and brand...
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Dialogue release new Automotive Brand Communities Report
The concept of an automotive community is nothing new – many automotive brands have long nurtured...
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Brand communities and Generation Y, Millennials and Generation Z
Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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Types of loyalty marketing
Loyalty marketing is a key aspect of any brand's work - understanding how to get loyalty or...
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What can companies learn from the Harley-Davidson brand community?
Search for ‘brand community’ on Google and many results will cite the Harley-Davidson brand...
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How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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How to create a brand community: Set up and success
The changing face of a brand community The advent of social media has helped revolutionise the...
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Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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The Importance of Brand Communities: Report and event
Dialogue previewed a new report into brand communities at an event in London last night, Thursday...
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