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Sustainability, storytelling and personalisation: the future of luxury travel marketing
At Dialogue, we work with luxury brands from a range of sectors and understand the need for a deep understanding of the target audience – individuals who prioritise quality,...
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Latest insights
5 ways to master a contract magazine distribution strategy
If you're a brand with a print magazine, you should approach your magazine distribution strategy in...
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Brand communities and Generation Y, Millennials and Generation Z
Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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Dialogue’s Automotive Marketing Report out now
In 2018, we released our first ever automotive marketing report looking at how consumers are...
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How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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Automotive Marketing Report – Updated for 2019!
In 2018, we created our first Automotive Marketing Report looking at how consumers respond to...
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Best car campaigns: are Paloma Faith, Will.I.Am and Nicki Minaj worth the price tag?
Automotive brands have been aligning themselves with music to deliver new car campaigns and...
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Europe’s largest official Porsche Club on the power of automotive content marketing, events and community
Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward...
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Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Automotive marketing takes a new stage at CES
Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new...
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Why millennials value brand communities and what makes them loyal
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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Automotive marketing and the art of ‘anti-selling’
The future of car marketing looks set to be very different to what we have become accustomed to...
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