Brand Communities - Strategies and content that connects

Member and brand communities

Developing a brand community can result in a stronger bond with your existing customers, leading to advocacy which in turn attracts new customers.

Dialogue has been at the centre of brand community strategies for more than 10 years, helping companies with retention and advocacy which has resulted in benefits such as: increases in memberships, customer lifetime value, engagement, brand awareness and product innovation opportunities.

We help brands overcome common barriers such as: low initial engagement, sustaining interest, conflict resolution strategies within communities, choosing the right platforms for the community, member retention and defining performance metrics.

Our brand communities team consists of strategists, content creators, digital optimisation specialists, campaign planners and event managers. Our support is end-to-end from communication such as email marketing, social media and print magazines to photography, videography and brand events management.

We have supported brand communities across the globe working with Jeep, British Eventing, Porsche Club GB and one of the world’s most successful brand communities, the Harley-Davidson Owners Group (H.O.G.) membership.

You can talk to our team today to see how we can help develop further your existing community or create a new one. You can also read our Brand Communities Report and learn more behind the success story of H.O.G. and other brand communities.

Specialist content

Brand communities have their own fundamental assumptions, preferred terms and friendly in-jokes. We have proven methodologies for getting under the skin of a brand to understand these subtle but powerful audience expectations. Our range includes specialisms such as automotive, travel, luxury, sporting and equestrian copywriting and we work with a network of expert freelancers to bolster this knowledge.

Online and print magazines for brand communities

Whether print, digital or both, a magazine is an effective way to boost visibility and strengthen engagement with target audiences. They are a tangible representation of your brand community and can help strengthen bonds between members. They can also offer opportunities for revenue generation through advertising or through brand partnerships as well.

Community insight

We use listening tools and surveys to help find out more about audiences and communities and explore their motivations, interests and behaviour in further detail. We understand brands must play an active role in the ongoing conversation, so make sure we’re part of it.

Content creation for social channels

We use insight driven by data and best practice guidance that is constantly being reviewed to help give your posts what they need to engage and grow your brand community, delivering results that provide a return on investment.

Email marketing for brand communities

If you want to boost your sales, promote your brand or strengthen your connection with your target audience, Dialogue can help. Email keeps your brand communities informed and engaged with the community between larger publications and events, and can deliver targeted messaging to your audience segments within the community.

Brand partnerships

Forming brand partnerships – where two complementary brands team up to provide access to products or services beyond their individual core offering – is one of the most efficient ways to provide value to your brand community members. Done correctly, brand partnerships can boost engagement and loyalty, expand your audience and generate revenue.

Group of people creating LOVE sign with their hands at sunset

Download 'The Power of Brand Communities'

The report looks at why consumers value being part of a brand community and how marketers should be using this type of tool.

Just a quick thing before you get your report

We hope you find it of value, we’d love to hear any feedback you may have. By clicking submit below, you consent to Dialogue to process your info and provide you with the content requested. Full details in our privacy policy.