AMEX Global Business Travel
Blog content and expert analysis for AMEX Global Business Travel
Client: AMEX Global Business Travel
Sector: Travel | Communications
Dialogue worked with the Hogg Robinson Group before its acquisition by AMEX, where it has now been merged.
For HRG, we generated interesting and useful content about topical issues in international travel for their blog. These articles would need to include interviews with senior AMEX GBT staff from around the world to help burnish the client’s reputation as the go-to source for trustworthy expertise.
Providing customers and prospects with a steady supply of thoughtful analysis on significant issues in today’s global travel sector depended on arranging well-informed writers who could provide perceptive commentary with effective organisation to coordinate with the client’s global network of offices.
The remit
- Design
- Editorial
- Art Direction
- Web
- Advertising





When combined with relevant artwork created and curated by our in-house designers, these articles provided the client with content they were happy to put their names to and readers with content in which they could place their trust.
Our thoughts
Trustworthy and topical content providing thoughtful analysis on significant issues in today’s global travel sector”
Sector insight
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