EVs: Brand, loyalty and communications

EVs: Brand, loyalty and communications report 2023

Working with Censuswide, content marketing specialists Dialogue have polled 1,750 consumers to understand what car brands need to be delivering to attract car buyers, existing EV owners and people considering their first EV purchase. 

Key insights 

It's an interesting time to be involved in manufacturing and marketing electric vehicles. As an evolving sector, it’s still relatively unformed and open for pretty much any brands to give Tesla a run for its money.

There’s a lot to like about how consumers are engaged in the need for environmental change but there's also some significant factors for brands to consider.

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A few highlights  

• 58% of consumers are struggling to make sense of the EV landscape, confused about what they need to know when it comes to selecting and buying an EV.
• A quarter of consumers don’t think about the environment when buying an electric vehicle.
• Even though consumers are less concerned about the environment, 85.9% are concerned about the cost of the car when considering an EV.

• Nearly 60% of car buyers don't value communications involving celebrities or influencers when it comes to buying an EV. 
• 74% of EV purchasers think car brands could be doing more to promote electric-only cars. 
• We can also see that 89% of car buyers are yet to be convinced about new manufacturer rental schemes.   

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