Our Clients

Royal Ascot

A luxury publication for the world’s greatest race meeting

Client: Royal Ascot
Sector: Luxury | Experiential | Equestrian

Our relationship with Ascot Racecourse began in 2006 with a brief to publish a bespoke, high-end publication that promoted the Royal Meeting to a relevant audience, provided racegoers with a gorgeous souvenir and gave the racecourse an additional revenue stream.

Royal Ascot Magazine featured luxury lifestyle editorial content and third-party advertising centred around fashion, fine dining and, of course, horse racing.

Designs balanced white space and page furniture, allowing imagery to breathe for a premium feel, while the cover finishes denoted exclusivity. The magazine reflected the overarching brand ethos and spoke in the same tone of voice as other communication material from the racecourse.

The remit

  • Design
  • Editorial
  • Art Direction
  • Photography
  • Advertising
Royal Ascot magazine spread 1.
Australian stamp with a horse image.
Royal Ascot 2021.
Royal Ascot trophy.
Royal Ascot magazine spread 2.

The size followed luxury print trends, going from A4 to a squarer format. This, along with an increased pagination, resulted in a magazine with real presence.

We also created and sent e-newsletters to select databases to promote the magazine and reach current attendees and previous purchasers.

 

Contact us for content marketing services

Royal Ascot Magazine

The magazine reflected the overarching brand ethos and spoke in the same tone of voice as other communication material from the racecourse”


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