Royal Ascot
A luxury publication for the world’s greatest race meeting
Client: Royal Ascot
Sector: Luxury | Experiential | Equestrian
Our relationship with Ascot Racecourse began in 2006 with a brief to publish a bespoke, high-end publication that promoted the Royal Meeting to a relevant audience, provided racegoers with a gorgeous souvenir and gave the racecourse an additional revenue stream.
Royal Ascot Magazine featured luxury lifestyle editorial content and third-party advertising centred around fashion, fine dining and, of course, horse racing.
Designs balanced white space and page furniture, allowing imagery to breathe for a premium feel, while the cover finishes denoted exclusivity. The magazine reflected the overarching brand ethos and spoke in the same tone of voice as other communication material from the racecourse.
The remit
- Design
- Editorial
- Art Direction
- Photography
- Advertising
The size followed luxury print trends, going from A4 to a squarer format. This, along with an increased pagination, resulted in a magazine with real presence.
We also created and sent e-newsletters to select databases to promote the magazine and reach current attendees and previous purchasers.
Royal Ascot Magazine
The magazine reflected the overarching brand ethos and spoke in the same tone of voice as other communication material from the racecourse”
Sector insight
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