The result
Issue 1 2024 saw a new look British Eventing Life magazine launched. Advertising was carefully selected to be appropriate for the audience, using our knowledge of the equestrian industry to ensure advertising was well matched. Digital opportunities on British Eventing Life and on e-newsletters helped bolster the advertising and through excellent relationship-building with brands, the magazine can now hold its own.
The content and design were also transformed, with a new training series introduced and articles commissioned with some of the sport’s leading journalists, ensuring a gravity to the content that befits an Olympic sport. British Eventing Life was given a more luxury feel, with carefully chosen fonts and headers, commissioned lifestyle photography and clean, crisp layouts.
Client’s thoughts
Dialogue have not only met, but absolutely exceeded our expectations. The magazine rapidly went through a redesign which, alongside a new advertising strategy, saw it warmly embraced by both advertisers and our membership. They have worked their magic on the magazine making it an interactive and informative read; a real flagship for the sport.”
“I'm already a huge fan of the sport of eventing so to be working on this hugely important member magazine is a delight”
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