Digital Marketing - Social Media Planning and Delivery

Social media planning and delivery

The mechanics of effective social media management continue to change at pace, presenting fresh challenges to brands. Dialogue can ensure you remain relevant and your stories reach the right audience on the right social platform in a compelling way.

For nearly 10 years we have created social media content and campaigns for Classic Ibiza, Harley-Davidson’s global H.O.G. community and Bentley Motors, producing their first TikTok video. We develop highly creative content designed in multiple formats, such as video, animation, infographics and photography to reach your customers across Facebook, TikTok, Instagram, YouTube, WhatsApp and LinkedIn.

Want to know more? Contact us to discuss your social media needs.

We help with all aspects of social media marketing, from the initial planning to post creation, content calendars, community management, moderation, paid-for advertising, real-time insights, social listening and campaign performance analysis.

Social media planning

Taking a strategy-led approach, we work with you to identify your goals, whether you want to develop brand awareness and reach, increase customer engagement, nurture a brand community or drive website traffic. We define both organic and paid-for advertising campaigns as part of this.

Our content team and creative studio combine their thinking around the strategy and data insight to visualise campaigns and create content plans that will connect with your target audience on specific channels. 

Content creation and delivery

Content creation can be shaped by either adapting existing assets that may have been produced for other channels, such as your website or a digital or print magazine. Alternatively, we can ideate and create bespoke content for social platforms.

We recognise the importance of being reactive, especially on social media. Our agile teams are quick to respond and deliver bespoke social assets outside of planned activity.

Social media insight and analysis

We continuously monitor social media campaigns to assess their effectiveness, so you can be confident in a campaign’s progress. We produce regular reports that include analysis and recommendations for improvement, suggestions to enhance the planning/delivery loop, and opportunities to develop.

Our social media and insights team are experienced in managing budgets and paid-for campaigns across multiple platforms, and use management tools, native social platform insights and social listening tools to facilitate this.