The result
Dialogue created Fortis, a bold and thought-provoking quarterly magazine with a fresh and modern design to grab the attention of its time-poor audience. Following promotion of the cover design and content concept, sign-ups to receive a copy of the magazine exceeded forecast expectations by almost 35%, demonstrating the keen appetite for this type of publication. The sales team at Health Spaces have been successfully using the magazine to start conversations with NHS Trusts, while it continues to be a talking point for specialists and those working in the field, helping to bring that essential knowledge sharing into one place.
It has been creatively engaging to commission illustration where possible to give the magazine pace, soften the in-depth reads and provide a thought-provoking layout to draw the reader in. This sense of fun gives the reader a smile and promotes the message of a community of sharing best practice, without making light of the subjects.”
“Everyone I’ve met or spoken to at Health Spaces is driven by getting the best for NHS patients and staff, so we at Dialogue are really proud to be a part of it. The magazine is beautifully designed and its thought-provoking content tackles the big questions in an approachable way.”
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