Magazines, print and distribution

Designing a successful print magazine

As a magazine content agency, we work with you to understand your audience and create content pillars and passion points that will entertain, inform and engage your customers. Our content plans consider and reflect your company’s marketing goals to reinforce your brand’s messaging, all while remaining agile to respond to change.

We value the beauty of print through design and touch, and consider all aspects of a sensory experience which represents your organisation. Layout design is carefully crafted to complement your brand, while paper stocks and finishes are selected to showcase your content at its best.

Sustainable solutions for print magazines

For many years, we have evolved printing and packaging solutions to ensure our clients’ printed magazines are sustainable. This includes everything from choosing recyclable inks, which are vegetable-oil-based rather than mineral, to using low density polywrap packaging, biodegradable starch-based film or potato-starch polywrap.

We also take a sustainable approach to magazine production, providing digital proofs for review and ensuring print and fulfilment is carried out on a single site where possible, eliminating the environmental impact of transporting to multiple sites.

Quality assurance for print magazines

We have a permanence system across all disciplines during magazine content creation to ensure in-depth knowledge of your brand and processes. We produce editorial stylesheets to maintain consistency and quality, and work with independent proofreaders in addition to our own teams for extra accuracy. You will also have access to our digital proofing system, which enables collaboration, versioning and delegation.

Before going to print, our design team undertake rigorous pre-proof checks and often obtain printed proofs to further confirm print integrity.

Digital version of your print magazine

Today’s audience is comfortable with a complementary balance of both print and digital formats, so we can offer you the best of both worlds to drive brand visibility and boost engagement with target audiences. Both can provide valuable opportunities for revenue generation through advertising and brand partnerships. You can read more about digital magazines here.

We can also expand our content writing offering by repurposing content across channels to further increase your reach and brand engagement. We have a deep understanding of the nuances of each platform and know how to get your multichannel content to perform at its best.

Multilingual print magazine content

If you have a global audience, we have design and editorial processes in place to adapt layouts and typesetting where required for multiple languages. We also revise content for more subtle cultural relevance using the right tone of voice and imagery selection. We have strong relationships with trusted translation providers for all languages, but we can work with your chosen suppliers too.

Packaging, placement and distribution for print magazines

We have decades-long relationships with multiple companies to facilitate cost-effective and sustainable magazine distribution and postage for you. Should you require bespoke packaging, we have relationships with several specialist printers who supply solutions at all levels up to premium luxury. We also work with placement agencies to position your magazine in target locations, such as hotels, airport lounges and corporate environments if desired.